As a landscape gardening business owner, have you ever thought about what your ‘why’ is? What do I mean by your ‘why’? I mean your purpose in business. This is usually something bigger than just the need to earn money and pay the bills. It’s about what you believe in or what you stand for. Who do you want to help or how do you want to make a difference? It forms the story behind your business!
Many business owners communicate their ‘what’ and ‘how’ to their customers and employees in a competent way, but they rarely talk about their ‘why’. The problem with missing out the ‘why’ is that your potential customers or employees might not connect with you, and it could leave them feeling very uninspired. If this is the case, you will likely be missing out on opportunities for your business.
The good news is you can learn how to convey your ‘why’ and once you know what your why is, you will be able to articulate it by telling your business story. Your customers and employees will be able to connect with you on a more personal level. As we all know, people buy from people so understanding your business story and being able to articulate it to potential customers will help move you closer to your goals.
How do you define your ‘why’? This is a difficult thing to do but you can do it, you just need to give it a go. You will need to ask yourself the following questions and answer them to find out your ‘why’:
- What is your founding story and what is interesting about it?
- What do you believe in professionally or personally?
- What do you do differently to your competitors?
- What inspired you to start your business?
- How has your business developed over time?
Could you share your answers with a mentor, advisor, or trusted employee? Find out their thoughts and if they have any constructive criticism. This will give you the confidence to start talking about your purpose or your ‘why’.
When you start talking about what you believe in, you will attract people who connect with you and believe in you.